Rethinking activation
I replaced a failing tutorial with an exploration-led activation strategy, increasing landing-page engagement 29×.
I'm a product designer who bridges design, engineering, and strategy.
I have 15+ years of experience shipping great products. Currently making software for the millions of people who use GitLab.
Case studies
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Unified registration
I unified four fragmented registration flows into one scalable system, increasing sign-ups 3.2×.
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Untangling AI settings
I aligned teams around an enterprise-ready system for managing AI access, enabling adoption at scale.
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AI design system
I built a scalable AI design system that gave teams across GitLab a shared foundation for designing new AI experiences.
About me
I started my career as a software engineer before moving into product design. Since then, I’ve spent more than 15 years working across enterprise software, growth, design systems, and AI products.
I’m currently a senior product designer at GitLab, where I’ve worked across AI and growth. What keeps me interested is the chance to learn something complicated, understand how it fits together, and make it more useful.
Outside work, I read, cook, and practice aerial circus, mostly trapeze. I also love to travel, and I usually plan the trip around what I want to eat.
What I bring
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I find the real problem
I use research and data to focus on the highest-impact opportunity.
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I consider the wider system
I consider how each decision affects the broader product, its technical foundation, and other teams.
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I turn strategy into shippable steps
I align teams on the goal, then define smaller steps that move us toward it.
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I bridge design and engineering
My engineering background helps me make technical tradeoffs and ship production code.
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I bring practical AI expertise
I have several years of experience designing agentic AI products and use AI to prototype and automate routine work.