
Rethinking activation
I challenged a narrow tutorial brief, reframed activation around product discovery, and increased landing-page engagement 29×.
I have 15+ years of experience shipping great products. Currently making software for the millions of people who use GitLab.

I challenged a narrow tutorial brief, reframed activation around product discovery, and increased landing-page engagement 29×.

I unified four fragmented registration flows into one scalable system, resulting in 3.2× more sign-ups and 2.3× more activated organizations.

I mapped contradictory AI permissions, aligned teams around one access model, and consolidated the complexity into a simple settings experience.

I turned fragmented approaches to AI design into shared principles, patterns, and reusable components for teams across GitLab.
I started my career as a software engineer before moving into product design. Since then, I’ve spent more than 15 years working across enterprise software, growth, design systems, and AI products.
I’m currently a senior product designer at GitLab, where I’ve worked across AI and growth. What keeps me interested is the chance to learn something complicated, understand how it fits together, and make it more useful.
Outside work, I read, cook, and practice aerial circus, mostly trapeze. I also love to travel, and I usually plan the trip around what I want to eat.
I use research and data to focus on the highest-impact opportunity.
I consider how each decision affects the broader product, its technical foundation, and other teams.
I align teams on the goal, then define smaller steps that move us toward it.
My engineering background helps me make technical tradeoffs and ship production code.
I have several years of experience designing agentic AI products and use AI to prototype and automate routine work.